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Sept 1, 2009
Apparel in a New ‘Lite’
 | | ThreadLites Illuminated Branded Apparel uses EL technology to produce customizable apparel that becomes illuminated in a display of flashing colors. | West Palm Beach, Fla.-based ThreadLites has found a way to make T-shirts shine.
“ThreadLites provides full digital color capability,” says Rich Butler, president of U.S. Branding Group. “We liken it to putting Times Square billboard advertising on apparel.”
ThreadLites Illuminated Branded Apparel is a joint venture between U.S. Branding Group and Luminous Media Optoelectronics Ltd., pioneer of electroluminescent (EL) products in Southeast Asia. U.S. Branding Group is working to bring EL shirts and caps to the United States.
EL uses organic phosphor powder sandwiched between electrodes or thin PVC panels that are printed in full digital color. When electricity passes through, the phosphor powder expends its energy by emitting light, brightly illuminating the panels in a display of flashing colors.
EL panels can be die-cut, and are soft, lightweight and pliable when sewn onto a shirt or cap. “ThreadLites is all about customization,” Butler says. “Our in-house graphic art and design team brings logos and brands to life through illumination.”
EL apparel uses low-voltage AAA or button cell batteries that are tucked away under each shirt, or hidden inside the brim of a cap. The company’s other non-apparel products, such as illuminated cocktail tables and floor mats, require a direct current and outlet.
Another of the company’s innovations, TechnoThreadz shirts and caps, incorporate a battery pack with a miniature microphone that picks up sound. The illumination reacts only to that sound, producing an equalizer effect. Butler says EL plush toys, sewn bags and other soft goods like hoodies, sweats and polos are expected to be introduced later this year.
For more information, visit threadlites.com. — Jennifer Morrell |
US Branding Group, LLC Launches Illuminated Branded Apparel Line – An Industry First!
 June 15, 2009 – West Palm Beach, FL - U.S. Branding Group, LLC announced today that they have signed a multi-year exclusive agreement with Luminous Media Optoelectronics, Ltd., to handle sales and marketing of electroluminescent custom branded promotional and retail products for North America.
Utilizing state-of-the-art electroluminescence (EL) technology, and after many years of research and development, custom designed, custom logoed and custom branded illuminated Tee Shirts and Caps are now available for North American promotional product distributors, licensees and retailers under the ThreadLites™, HeadLites™ and TechnoThreadZ™ brands, exclusively through The USB Group, LLC. EL plush toys, sewn bags and other soft goods utilizing the same technology are expected to be introduced later this year.
ThreadLites™ and HeadLites™ (flashing and animated patterned illuminated design) and TechnoThreadz™ (with sound activated equalizer) are ideal for both custom branded retail programs as well as promotional advertising campaigns across a broad spectrum of marketing possibilities.
US Branding Group President Rich Butler, a 20 year veteran in the promotional and retail branded industries can’t contain his excitement and enthusiasm. “We expect this to be the hottest product launch in years”, says Butler, “now corporate clients can show their brand in a whole new light with our innovative illuminated branded products.”
Butler goes on to say, “ there is simply no hotter, attention grabbing product line today that packs as much wow factor marketing punch as our illuminated tee shirts and caps. You’ve simply got to see it to believe it!” According to Butler, the EL products are produced in Luminous Media’s new, state of the art manufacturing facility in Zhuhai, China under the strictest and safest standards possible. “In fact”, says Butler, “all products pass rigorous safety tests before being packed and shipped to North American clients. We are proud to be partnered with the leader, innovator, and pioneer
in electroluminescence technology.” With full digital color printing capability, Butler believes that illuminated EL products, especially on apparel, represent the next big thing in both the branded retail and custom promotional products markets. “These products are perfectly suited for just about any brand that wants to shine in the spotlight”, says Butler. “Concerts, entertainment, sports teams, Universities, nightclubs, liquor companies, the list of potential applications for this unique technology is endless”. Butler expects that consumers will simply be amazed by this unique and stunning technology once they experience it.
About LUMINOUS MEDIA:
Luminous Media Optoelectronics Ltd. is the world leader and pioneer in electroluminescent advertising technologies.
Their innovative, award-winning electroluminescent advertising products are re-inventing the advertising, billboard, retail
and promotional products industries.
About The USB Group:
U.S. Branding Group, LLC is a leading innovator, creator, marketer and supplier of technology driven promotional and custom
branded retail products. Members of The USB Group have been engaged in both the promotional products and software
technology industries for decades and have teamed up to provide the latest breakthroughs and innovations for the next
generation of promotional and retail branded products.
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Brilliant Results Magazine - July 2009 feature
Last Word: ThreadLites- Illuminated Branded Apparel
Click Here for PDF
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Swag Connection Blog
BLOG EXCERPT: Looking to create some buzz for your brand? My blog is where I communicate about the new and sometimes unusual swag ideas that come across my desk. This definitely qualifies as a blog-worthy swag idea. I've got to say I just about flipped when I saw these Threadlites T-Shirts the other day. Talk about the ultimate in after-dark branding! Obviously this is premium swag for big-budget branders, but it's a ton of fun... even Fergie from Black Eyed Peas has been spotted wearing a Threadlite shirt! To get an even better view of these shirts in action, check them out on this YouTube clip. The secret is in Theadlite's exclusive low-voltage technology, which allows any pattern, graphic or text to be illuminated or flashed on any garment or hat. Previous generations of garment illumination relied on tiny holes in the fabric which were backlit with small LED bulbs that made them bulky and limited the design options. The thin, flexible & durable Threadlite technology is a major advance in bringing light-up technology to t-shirts, hats and other types of fabric-based swag. Another innovation is their Techno Threadz line, which has a built-in equalizer so the shirts actually flash to the beat of the music!
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This unique, patented bar/patio table is the latest innovation in electroluminescence (EL) technology. With self leveling features for any uneven surface, no more beer mats under one leg, this latest creation is sure to show your brand in a whole new light!
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